With the ruling class creating a neoliberalism upon the working class; it creates a rule of the market, it cuts public expenditure for social services with: deregulation, privatization, and it eliminates the concept of the public good or community. With advertising it creates a false consciousness to society because it distracts people from the realities of society.
When advertising a product, companies use sexuality to create a commodity fetishism. With the automobile advertising campaigns showing an attractive woman photographed with the car, society is led to believe that "If i buy this car, I will get the attractive woman as well".
We all succumb to the imagery that advertising but how is it all organized???
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