How do we perceive media?

There are several aspects in which we perceive media. The ideological process that we instil when viewing media shows how certain ads catch our attention and divert our attention as well. First a myth is produced in which a story or speech confirms an ideology in relationship to the cultural object in media. Second a doxa is in place in which a grey area is is drawn which we do not draw attention unless drawn to. Finally a hegemony is dealt in which one ideology challenges another ideology to gain dominance. Since we use ideology and race together in media there are 4 aspects that create the effectiveness of media ads. 1. symbolic annihilation 2. stereotyping 3. assimilation and finally 4. othering. These steps emphasize the way ads are manipulated in order to draw our attention to what they want us to pay attention to.