Psychoanalytic analysis shows how the influence and creation of many media influence the mental drives of society. This is shown in the individual's psychology, the media psychology, and the way the two interact with each other based on the media consumption. The individual that pioneered the concept was Sigmund Freud. He defined different types of consciousness in which we perceive media. Perceptional Consciousness which is ones senses, Pre-Conscious which is ones short term memory, and finally the Conscious Mind which is the sum of both put together. in which he analyzed the individuals mind in separate sections. He defined the human psyche into different sections; the ID which is the pleasure principle, the SUPER-EGO which is the reality principle, and the EGO which reacted based on the super-ego and seeks to please the ID. Why do we study it? with media consumption we experience the conscious and unconscious in terms of the way we perceive certain types of media.
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