Media as an ecology...

Neil Postman was the first to coin the term media ecology which refers to the matter of how the media in communication affects the human perception, understanding, feeling and value. It also shows how our interaction with the media facilitates or impedes our chances of survival. The environments of our media show how the structure and content impact society. The environment is a system that influences society in the ways of thinking, feeling, and behaving. It shows how books, radio, film, and television are meant to be explicit and tries to find out what role the media forces us to play in our reactions. The major implication of the media ecology is that our reality that we are presently in cannot be experienced as a separate entity from the outside world. There are several concepts to which that can produce the same effect as material ones...