How do we perceive media through psychoanalysis???

When we analyze media we use Jacque Lacan's theory of the Borromean rings which states that the REAL (the gap in representation),the IMAGINARY (the fantasy), and the SYMBOLIC (the codes) shows how we process media in the human psyche. Although Sigmund Freud and Jacque Lacan had difference in perceiving media they had the similarity of the PHALLUS which is the symbol of power in the creation of the human psyche. This shows power and dominance in our media to show desire, fantasy, scene, and deferral. All in all, we give media a male dominance to show power and control to gain the attention of viewers.