Factors affecting media ecology

A hierarchy shows conflict among other hierarchies, guilt is inevitable and results in society breaking a hierarchy. There are way to resolve ones guilt which is transcendence, mortification, and victimage which all show how we cease hierarchies and transfer guilt on others. However there are two archetypal symbolic forms that provide to help and resolve guilt which are tragedy and comedy. As society faces problems they develop media in such forms to address the fact and work through them. For example a medium in media shows how society is influenced in a particular manner such as the internet. The internet acts as a positive and negative medium which uses technology on one hand to relay a message and on the other hand uses messages as participation for individuals to partake in open ended discussions.

Media as an ecology...

Neil Postman was the first to coin the term media ecology which refers to the matter of how the media in communication affects the human perception, understanding, feeling and value. It also shows how our interaction with the media facilitates or impedes our chances of survival. The environments of our media show how the structure and content impact society. The environment is a system that influences society in the ways of thinking, feeling, and behaving. It shows how books, radio, film, and television are meant to be explicit and tries to find out what role the media forces us to play in our reactions. The major implication of the media ecology is that our reality that we are presently in cannot be experienced as a separate entity from the outside world. There are several concepts to which that can produce the same effect as material ones...

Plaisir vs. Jouissance

From one characteristic of jousissance, liminality shows how a male is not clearly a male or a female is clearly not a female. With this it shows how media can be interpreted in different ways in order for the audience to use several different perspectives to interpret the media. On the other hand plaisir shows depthlessness which enjoys the culture of surface and spectacle aesthetics as a way to be closed off from the world. Abjection from jouissance shows how cultural boundaries are crossed with media in which the audience experiences something our of the norm. The gore that abjection displays in zombie movies exhibits an appeal to the audience from its disgust and unnatural display. Finally, carnivalesque shows how historical phenomenon give a great curiosity in humour and chaos for example halloween and mardi gras. 

Media Erotics...

The media erotics shows how us as a society examines media and assesses the pleasures of media in terms of our sensuous, creative, and transgressive ways. There are many resistive pleasures that are exhibited in media which entail contextual pleasures, tactical pleasures, creative pleasures, and cumulative and incremental pleasures. These pleasures show how we interpret media in our own desires. there are open and closed texts which show active participation from society and active participation from a particular individual. When we use plaisir pleasure is is a comforting feeling that is dominant in culture vs. jouissance pleasure which is a disruptive pleasure that goes against the norm of society. The five characteristics of taking part in jouissance is; abjection carivalesque, intertextuality, irony, and liminality...

Different types of meanings in media...

In our society we develop a circuit of culture that allows us to interpret media in a certain way from representation, regulation, consumption, production and identity. We develop a polysemy which is many meanings of a certain media context that is open to multiple interpretations. This just semiotic excess and producerly that gives a more open interpretation of media. Second, there is a polyvalence that denotes media which gives different interpretation. Finally, there is the blame on several different influences that give certain meaning to media artifacts.  With this it automatically gives certain meaning to individuals without their own interpretation.

Reception Analysis

Reception analysis shows how us as individuals in society perceive different types of media and what kind of meaning we give to certain media. Roman Jakobson which is a Russian linguistic analyst shows how the context of media is passed to the message which then is then interpreted by the sender and receiver which is then passed through a channel and then finally encoded. The old traditional analysis of reception states that the media influences false consciousness to make society accept the views and messages being conveyed. In today's modern analysis there is a two step flow system that engage certain individuals more and pay more attention to opinion leaders for example twitter. With this information people are more influenced now to perceive opinions and take various views inconsideration to process the information. 

With the way our society receives media, are we doing it this right way???

Queer in our modern world

In today's media there are more open homosexuals that star in hit TV shows, and are known celebrities. By having our society more exposed to the queer theorists as a way to eradicate gender classification, there is a higher level of comfort towards gay and lesbian people. We are seeing more and more comfortable situations with sexuality in males and females in media today. Our society is becoming more aware of gender and the social constructions that create a certain type of gender rather than sexuality. Before the 19th century homosexuality wasn't heard of, an individuals sense of identity has just been established with the deployment of sexuality. with our society becoming more visible to diversity several types of personalities are now in media and accepted amongst our society.